onX Backcountry Named the Official Mapping App for Natural Selection Tour
Guiding terrain discovery, line selection, conditions monitoring, and 3D terrain visualization for snowboarding’s elite.
onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces a new partnership with Natural Selection as the Tour’s official mapping app. onX’s immersive mapping technology will play a critical role in location scouting, course planning, conditions monitoring, and interactive course viewing for the Tour’s operations team, competitors, and viewers.
The brainchild of professional snowboarder Travis Rice, the Natural Selection Tour is backcountry snowboarding’s ultimate proving ground. With an innovative format designed to reveal riders’ creative expression and knowledge of complex mountain venues, the Tour brings together top riders–from Olympians to big mountain icons–as they compete on some of the world’s most dynamic terrain.
“As today’s snowboarders push the sport’s boundaries, we are proud to provide a tool for the Natural Selection team to create safe, innovative, and world-class events both on and off-piste,” said onX Backcountry Marketing Director and lifelong snowboarder Andrew Burrington. “Our App will also enable this year’s roster of athletes to scout, visualize, and navigate their run and give viewers an insider’s look at the venues’ terrain from wherever they watch the event. We are stoked to help Natural Selection elevate their events and the next era of snowboarding.”
In addition to outfitting the Natural Selection team and riders with onX Backcountry Elite, all viewers will have access to an extended trial and a 30% discount on the App’s annual membership to get an up-close look at the Natural Selection 2024 venues and to inspire their outdoor pursuits whether on-piste or in the backcountry this winter.
“With the Natural Selection Tour’s focus on natural terrain and prime conditions, endless research is needed to find venues and plan productions that can exceed both Natural Selection riders’ and viewers’ expectations,” said COO of the Natural Selection Tour, Liam Griffin. “Our team uses onX Backcountry to plan routes, track locations, and ultimately layout the whole production. We then use additional layers in the App to check weather, avalanche conditions, slope angles, and aspects. That knowledge ensures that everyone knows exactly how to get into position on time and, most importantly, everyone makes it home safely at the end of the day.”
Natural Selection kicks off the season with DUELS from six unique mountain destinations around the world. DUELS will stream on Red Bull TV starting February 27. The Tour then coalesces in Canada for the YETI Natural Selection Revelstoke and YETI Natural Selection Selkirk Tangiers, broadcasted live exclusively on Red Bull TV during the March 10-17 competition window.
About onX Backcountry
onX Backcountry empowers trailblazers and powder seekers of all levels to find new outdoor experiences and relive old favorites. Unlike other apps, onX Backcountry combines industry-leading GPS tools with expert-curated adventure content. Members can enjoy access to 770K+ trails and 30,000+ guide-book adventures. Because off-the-beaten-path experiences are at the heart of what onX does, the company also leads initiatives to protect and expand access to public land and promote stewardship opportunities. Learn more and access an extended trial at https://www.onxmaps.com/backcountry/r/natural-selection
About Natural Selection
The brainchild of Travis Rice, the Natural Selection Tour showcases the world’s top riders, from Olympians to big mountain film icons, all competing on the planet’s most exciting natural and naturally-enhanced terrain. The 2024 Tour features three stages, as riders move through Natural Selection DUELS, the YETI Natural Selection Selkirk Tangiers and YETI Natural Selection Revelstoke events. The best all-mountain freestyle riders in the world will come together for the crowning of a men’s and women’s champion after the final day of live competition in Revelstoke. The Natural Selection Tour’s mission is to inspire people to forge a deeper relationship with Mother Nature. NaturalSelectionTour.com