Trail to onX: Women in Leadership–Andi Anderson

Everyone’s trail to onX is a little different, but whether a senior executive, a fixed-term customer experience agent, or somewhere in between, we’re a company of passionate professionals with a deep love for the outdoors. We’re also proud to have a range of voices across our leadership corps, including a strong commitment to women in leadership from the CEO on down. This series highlights some of the female leaders at onX in a range of departments and roles. Read more and find out how to join the team at

Andi Anderson, Senior Director, Product Management

Basecamp Salt Lake City

Tell us a little bit about your professional “trail” to onX.

My career started in journalism working for the TimesDaily, a newspaper in northern Alabama, running the website when the industry was really just starting to play around with digital delivery of content. 
My next role was my first as a product manager, running the email and mobile experiences for the 15 newspapers in the New York Times Regional Media Group, which owned the TimesDaily. This was just after the first iPhone came out—we were still mostly focused on building for mobile web, which hadn’t been widely adopted yet but was growing. I continued in product management in roles at CNN,, and focused on mobile web and applications.

I moved into product leadership and undertook connected devices (IoT) when I joined Vivint Smart Home, and then again at Owlet Baby Care. In July 2021, I joined onX to lead product management and today lead it and product design.

What’s the most exciting part of your job?

Seeing our teams solve problems for our customers and then hearing about it from customers in the wild.

Women in leadership series featuring onX Senior Director, Product Management Andi Anderson.

When you began your career, did you ever imagine that you would have a leadership role in this profession/organization?

Never. I didn’t know what product management was when I began my career.

How do you adventure using the onX App (and which one do you primarily use)?

That’s like asking a parent to choose a favorite child! I try to use all three of our products regularly.

Are you a morning person or a night owl?

By chronotype I’m a “bear,” which means I am not really good at either. By necessity I’m a morning person.

What was your first job?

I was a hostess at an IHOP.

What’s something you find challenging about your work?

Not everyone works in the same way or thinks in the same way—I try to adjust my message to ensure it resonates across teams and differences, which is not an easy task.

Women in leadership series featuring onX Senior Director, Product Management Andi Anderson rock climbing.

What are you most excited about professionally for the upcoming year? 

Our product team is undergoing a big reorganization right now, this year I am most excited to see how the team moves forward and succeeds with the changes. I also know they’ll improve upon it and am excited to see it evolve!

What’s the top destination on your must-visit list?

New Zealand, South Island.

What advice would you give young women in the workplace?

Keep a growth mindset throughout your career— there are always things to learn and ways to get better.

What is your favorite thing about working for onX?

Working with a team that’s passionate about outdoor recreation and wants to get adventurers outside.